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Case Studies: 2018 Winners

Social media as the primary method of communication

- ATMOSPHERE COMMUNICATIONS & KING JAMES GROUP for Uk'Shona Kwelanga

Launch of a new product, service or category

- STEERS

Outstanding Public Relations campaign (Healthcare)

- FLOW COMMUNICATIONS for SANBS Hyperimmune

Best use of an event to build/change reputation

- THE FRIDAY STREET CLUB

Sponsorship

- BRAND ET AL

Sports marketing

- CLIPPER ROUND THE WORLD

Virtual reality publication

- ATMOSPHERE COMMUNICATIONS for Property Fox

Mobile media for PR

- ATMOSPHERE COMMUNICATIONS & KING JAMES GROUP for Uk'Shona Kwelanga

Travel & tourism

- KING JAMES GROUP for 2-Minute Shower Songs

PR on a shoestring budge

- PR Worx for Lusito Land festival 2017

Business to business

- PR Worx

Student campaign

- UNIVERSITY of JOHANNESBURG for DOH Diaper Drive

Internal or Employee Communication

- LOGICAL TRUTH for DSTV #NinetyNine

Campaign of the year

- KING JAMES GROUP for 2-Minute Shower Songs

2018 winners